Effective Date: 10/1/2026

Smoke & Mirrors Theater at the House of Magic, operated by House of Magic (“we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, and disclose personal information when you visit https://smokeandmirrorstheater.com/, purchase tickets or gift cards, subscribe to our mailing list, or communicate with us.

1. Information We Collect

Information you provide

Depending on how you interact with us, we may collect:

• Your name, email address, telephone number, and other contact details.
• Ticket purchase and reservation information, including the performance, date, number of tickets, and transaction details.
• Gift card purchase and recipient information.
• Information submitted when you inquire about private events, group bookings, birthday shows, venue rentals, or booking performers.
• Mailing list preferences and information you include in messages to us.

Please provide another person’s information only if you have permission to do so.

Information collected automatically

Our website and service providers may collect technical information such as your IP address, browser type, device information, pages visited, referring website, and the dates and times of visits. Cookies and similar technologies may also collect information as described below.

2. How We Use Information

We use personal information to:

• Process and manage ticket purchases, reservations, and gift cards.
• Send confirmations, event reminders, schedule changes, and other information about your booking.
• Respond to questions and arrange events or services you request.
• Send newsletters, show announcements, and promotional emails when you subscribe or as otherwise permitted by law.
• Operate, maintain, secure, and improve our website and services.
• Maintain business records, prevent fraud, resolve disputes, and comply with legal obligations.

3. Ticket Purchases and Payments

Our website links to FareHarbor for ticket and gift card purchases. Information submitted through its booking system is handled by FareHarbor and its payment providers under their applicable privacy policies and terms.

We may receive booking, customer contact, and transaction information needed to manage your purchase and provide customer service.

Please do not send full payment card details through email or our general contact form.

4. How We Share Information

We may disclose information to:

• Service providers that support ticketing, payment processing, website hosting, email delivery, customer communications, security, and other business operations.
• Event service providers or performers, when reasonably necessary to fulfill an event or service you request.
• Legal authorities or other parties, when required by law or reasonably necessary to protect people, enforce our agreements, prevent fraud, or protect our rights.
• Parties involved in a business transfer, such as a merger, acquisition, or sale of business assets, subject to applicable legal requirements.

We do not sell or share our customer's information.

5. Cookies and Third-Party Content

Our website and third-party services may use cookies or similar technologies to support website functionality, remember preferences, and collect usage information.

The website includes or links to third-party services, including FareHarbor, YouTube, Google Maps, and social media platforms. Embedded content may collect information about your device or interaction with that content and may place or read cookies, subject to the provider’s policies and your settings.

You can manage cookies through your browser settings. Blocking cookies may affect certain website features. Where available, you can also use the website’s cookie preference controls.

6. Email Preferences

You can unsubscribe from promotional emails using the unsubscribe link in those emails or by contacting us.

Unsubscribing from promotional messages does not stop necessary communications about an existing purchase, reservation, or inquiry.

7. Information Retention and Security

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining appropriate business records, resolving disputes, and meeting legal requirements. Retention periods depend on the information and the reason it was collected.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No internet transmission or electronic storage system is completely secure.

8. Children’s Privacy

Our online purchases, subscriptions, and inquiry forms are intended for adults, including parents or guardians arranging attendance at family shows.

We do not knowingly collect personal information directly from children under 13. If you believe a child under 13 has provided personal information to us, please contact us so we can investigate and take appropriate action.

9. Privacy Requests

You may contact us to request access to, correction of, or deletion of personal information we maintain about you.

Depending on your location and applicable law, you may have additional rights, including rights to obtain a copy of your information or opt out of certain uses or disclosures. We will handle requests as required by applicable law.

We may need to verify your identity before fulfilling a request. Some information may need to be retained for legal, accounting, security, or transaction-related purposes.

10. Links to Other Websites

Other websites and services have their own privacy practices. We encourage you to review their policies before providing personal information.

11. Changes to This Policy

We may update this Privacy Policy as our services, practices, or legal obligations change. We will post the updated policy on this page and revise the effective date. Where required by law, we will provide additional notice or obtain consent.

12. Contact Us

For privacy questions or requests, contact:

House of Magic
101 S. Easton Road
Glenside, PA 19038

Email: info@smokeandmirrorstheater.com
Phone: (267) 626-1366
Website: https://smokeandmirrorstheater.com/